Driven marketing professional
b2b marketing, business development, and everything in between
About Me
My approach to marketing is simple…
You need to be everywhere your customer is, connect with them on a human level, and continually provide value in a way that helps them succeed. (I said my approach was simple, but that doesn’t mean anyone can do it.)
I’ve spent my career bridging the gap between customers who are on the ground level and strategies set at the highest level, working to make sure the two are actually speaking the same language. Because, without that, marketing teams are left to make decisions based off of assumptions—and we all know how that turns out.
My Experience
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Lead content & community for Realtor.com’s B2B brand, responsible for creating a scalable infrastructure for community strategy and growth to increase brand trust and perception and drive marketplace revenue across existing clients and prospects.
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Lead the brand, content marketing & education strategy teams for WeddingPro, the B2B brand of The Knot & WeddingWire, serving to educate entrepreneurs on how to successfully scale their businesses in the wedding industry.
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Head of Two Bright Lights (a photography submission online marketplace). Responsible for brand and business management, overseeing product, commercial strategy, business development and operations, and marketing efforts.
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Head of How They Asked (a lifestyle content brand with over 900k social followers). Responsible for brand and business management, overseeing product, operations, and marketing efforts.
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Managed the identification and development of new product concepts and created lead generation and loyalty marketing campaigns.
The Standouts
Organic growth for the weddingpro blog
300% in 1 year
3x Speaker at the largest wedding industry conference
Wedding MBA
Set content strategy to speak to an audience of
7m monthly viewers
Webinars hosted
More than 30
Developed an 8 month curriculum to support
DE&I
Where Marketing, operations & product meet
My sweet spot
weddingpro cor
It’s not very often you get to be a part of a big first for a company. But, in 2021, I led the educational strategy for WeddingPro’s first multi-day conference.
