Authentic Marketing: Showing Clients the Real You

Building trust with your clients online is just as important as it is offline. How else are they going to tell the difference between you and your competition? Takeaways will include:

• Why showing up as the face of your brand is the secret to authenticity, whether you like it or not

• How to highlight consumer trends in your marketing

• How to reinforce trust IRL (in real life)

Inclusivity is not optional

Even a well known brand has to take a step back and assess the message they’re sending out to the world. How They Asked did just that when changing their name from How He Asked. Learn the steps you can take to evaluate your business to make sure it is inclusive:

• How to pivot your business, even if it means changing your name

• Why allies have to step it up and show their support beyond what's in front of the camera

• How to build diversity inclusivity into your brand without tokenism

How to stand out in an oversaturated market

We’ve all been there—that moment when you feel like new pros are popping up on every corner. But you are your best asset when it comes to standing out - Learn how to authentically connect with your followers, potential clients, and fellow pros:

• Networking: Using social media as cross promotion tool by sharing with and tagging other pros!

• Branding: How to authentically stand out from the rest

• Get Published: Learn how to get your work our there to authentically connect with current and perspective couples