Couple Insights: What You Need to Know About the Next Generation

In this presentation, Meghan Brown, Director of Education at The Knot Worldwide will share everything you need to know about the 2022 couple all based on recent research studies from The Knot Worldwide. Get ready to go in depth on the 2022 couple, breaking down everything from what they value to how they buy, and how you as a wedding professional can use this knowledge to better your business. Hear new insights about today’s couples, including:

• How couples are approaching the planning process

• What’s important to the 2022 couple (we’ll give you a hint: inclusivity, blending traditions and sustainability!)

• The ins and outs of budgeting and why it’s so challenging for couples